The No. 2 is a self-designed and produced laundry basket that doubles as a laundry bag.
The first editorial campaign echoes the project’s romantic reimagining of the everyday. I wanted to shift people’s attitudes of doing laundry from nuissance to appreciation. The photography plays with the idea of a romantic encounter at a laundromat.
The second campaign pays homage to the IKEA bag as the world’s most used* laundry bag and instead highlights the high functionality of the bag.