ALEXANDER EKHOLMFacit bar       2022



  




Directing and shooting photography for award-winning bar ‘Facit’. In collaboration with Graphic Designer Signe, our branding won Gold at Swedish Design Awards 2022.

All alcohol and ingredients used in the bar are sourced from Sweden.

The photographic narrative originated from that idea and from Swedish notions of quality blended with the Swedish spirtit: a sense of humor and self-irony. 

The menues were based on school subjects - the photo just below from History A shows the Guillotini.